What Does a Digital Content Specialist Actually Do?
When I tell people I’m a freelance digital content specialist, I’m sometimes met with a polite nod followed by a look that says: “Lovely… but what does that actually mean?”
And, to be fair, it covers quite a lot.
When I started The Wright Words, I spent a fair bit of time trying to decide what to actually call myself.
Social media manager? Well, yes… but I do more than social media.
Copywriter? Yes… but that doesn't quite cover it either.
Marketing? Sort of, but again, that's not the whole picture.
Eventually, I landed on Digital Content Specialist because it covers the many different ways I can help a business with its digital presence.
Basically, if it's one of those jobs that's been sitting on your to-do list for three weeks because you don't have the time, don't know where to start or simply don't want to do it… there's a good chance I can help.
So, what actually counts as digital content?
More than you might think.
Your social media posts. The words on your website. Blogs. Email newsletters. Graphics. Leaflets. Presentations.
All of those things help communicate who your business is, what you do and why someone should choose you.
And they all take time.
A lot of the small business owners I speak to aren't short of ideas. They're short of hours in the day.
You know you should probably post something on Facebook.
Your website still says something you meant to change six months ago.
You've been meaning to send a newsletter.
You've got 47 photos on your phone from jobs you've completed that could probably become content.
Sound familiar?
That's where someone like me comes in.
Social media (without posting for the sake of posting)
Social media is a big part of what I do, but I'm a firm believer that businesses don't need to post constantly just to prove they're still there.
I'd rather help you create content that actually has a point.
That might mean planning your content, writing captions, creating graphics and carousels, turning your photos and videos into posts or managing your accounts for you.
And sometimes it's simply having another person there to say: “That would make a really good post.”
Because when you're in your business every day, the things that seem completely ordinary to you can actually be really interesting to your customers.
The words on your website matter too
You know exactly what your business does.
Writing it down in a way that sounds good? That's often the tricky bit.
I've worked in content and publishing for more than 10 years, so writing is a big part of what I do — whether that's website copy, blogs, articles, proofreading or taking something that's nearly there and making it read that little bit better.
And no, every sentence doesn't need to contain an impressive-sounding marketing phrase.
Sometimes you just need to explain what you do, who you help and why it matters in a way that sounds like an actual human wrote it.
Then there are the jobs that don't fit neatly into a box
This is probably one of my favourite parts of freelance work.
Not everything a business needs fits nicely under social media or copywriting.
You might need:
A presentation putting together.
A leaflet designing.
Some research doing.
A newsletter creating.
Your website updating.
A document proofreading.
Or perhaps you've got a slightly random job and you're not entirely sure who you're supposed to ask.
Ask me.
If I can help, I will. And if it's outside my skill set, I'll tell you that too.
That's one of the reasons I offer general support packages alongside my social media services. Sometimes you don't need someone for one specific job every month. You just need an extra pair of hands for whatever has made its way to the top of the list.
Do you need a digital content specialist?
Maybe not full-time.
And that's kind of the point.
You might not need another employee. You might not have enough work for a full-time marketing person. And you might actually enjoy doing some of your own content.
But perhaps there are certain things you never quite get around to.
Or you've reached the point where spending Sunday evening trying to make a Canva graphic isn't really how you want to spend your Sunday evening.
That's where freelance support can work really well.
You can get help with the bits you need, when you need them, without handing over absolutely everything.
One less thing on your to-do list
I started The Wright Words to help businesses with the digital jobs that so often get pushed down the list.
The things you know need doing.
The things you keep meaning to get around to.
And the things that somehow take much longer than you thought they would.
From social media and website content to blogs, newsletters, presentations and those slightly random “Laura, can you do this?” jobs — that's what I'm here for.
So if your digital to-do list is getting a little out of hand, let's have a chat.
No hard sell. No complicated marketing jargon.
Just an informal conversation about what you need help with and whether I might be the right person to help you with it.