Portfolio | The Wright Words

Check out my work

With more than 10 years’ experience in digital content, publishing, and communications, I’ve created and managed a wide range of content across websites, social media, email, and digital platforms.

Here you'll find a selection of my previous work alongside concept projects, showcasing my approach to clear, engaging and audience-focused content.

Whether you need help creating new content, managing your digital presence, or keeping your communications on track, I bring the same attention to detail, creativity, and professionalism to every project. Just get in touch to see how The Wright Words could help you!

Hessian & Hemlock

Concept project | Home & Interiors

Social Media • Website Content • Copywriting • Email Marketing

About the project

Hessian & Hemlock is a fictional home and interiors brand I created as a concept project for The Wright Words.

The aim was to demonstrate how I would approach a client’s digital presence across multiple channels — from developing a consistent brand voice and content direction to creating social media, website content, blog copy and email marketing.

The fictional brief was to develop a warm and recognisable digital presence for a home and interiors brand offering carefully curated homeware, furniture, textiles, fragrance and finishing touches.

The content needed to feel warm, natural and inspiring, while maintaining a consistent look and tone across the brand’s website, social media and email communications.

The overall aim was not simply to promote products, but to create useful and engaging lifestyle content that would help build an audience, strengthen the brand’s online presence and encourage customers to discover the wider collection.

I developed Hessian & Hemlock around the tagline:

“Curated for a home that feels like you.”

From there, I created a warm, earthy visual direction using neutral tones, natural textures and muted greens, alongside a conversational and lifestyle-led tone of voice.

For the content strategy, I wanted to create a balance between inspiration, useful advice and product promotion, rather than making every piece of content sales-focused.

I also looked at how one seasonal theme could be adapted across different channels, creating a joined-up autumn campaign rather than treating social media, website content and email marketing as separate activities.

For the concept campaign, I created:

Brand concept and visual identity, including primary and secondary logo designs
Homepage messaging and website copy
An autumn lifestyle reel, including concept development and video editing
A seven-slide educational social media carousel
Product launch content for the fictional Fireside & Fig home fragrance
A seasonal home and interiors blog article
An email newsletter combining editorial and product-led content

Before creating the campaign content, I developed a visual identity for Hessian & Hemlock that reflected the brand's warm, natural and welcoming style.

I created a primary logo alongside a simplified H&H mark, allowing the branding to be adapted across website, social media, product and email content while maintaining a consistent identity.

The autumn campaign centred around the idea of making the home feel warmer and cosier as the seasons change.

The website article, “5 Ways to Make Your Home Feel Cosier This Autumn,” formed the main piece of editorial content. This was then adapted into an engaging social media carousel , allowing the same idea to reach the audience in a shorter, more visual format.

A lifestyle reel added variety to the campaign, using warm, cosy visuals to capture the feeling of an autumn evening at home, while the Fireside & Fig product launch introduced a commercial element to the campaign.

Finally, the monthly email newsletter brought the campaign together, promoting the new fragrance while encouraging readers to explore the seasonal blog content.

This created a consistent campaign across website, social media and email, while adapting the messaging, tone and format to suit each channel.

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Your Cat

For nine years, I managed the digital content for the Your Cat brand, overseeing a wide range of content and digital activity.

My role included managing the website, creating website and magazine content, designing graphics, managing social media and creating social media content, as well as designing and managing email newsletters.

This role gave me extensive hands-on experience across digital content, publishing, social media, email marketing, and website management.

Lily awareness campaign

I helped develop a campaign to raise awareness of the dangers lilies can pose to cats. As part of the campaign, I created an engaging infographic and shared it across social media platforms to reach cat owners and encourage awareness of the risks. The campaign showcased my ability to turn important information into clear, visually engaging content designed to inform and engage a specific audience.

Adapting editorial content for digital

I repurposed a magazine article for online audiences by adapting it for the website as part of a campaign to raise awareness of the dangers lilies can pose to cats. I reformatted and edited the content to make it more suitable for digital reading, ensuring it was clear, engaging and accessible for cat owners browsing online. I also supported this with an engaging infographic to help communicate key information quickly and effectively. This campaign demonstrated my ability to adapt existing editorial content for different platforms and audiences, while maintaining clarity, accuracy and engagement.

Email newsletters

I created and managed weekly email newsletters for the Your Cat audience, selecting a mix of relevant and engaging content to encourage readers to click through to the website. I chose stories that would appeal to the audience and included content designed to encourage interaction and engagement. This gave me experience in content curation, audience insight, email marketing and creating content with a clear purpose and call to action.

Your Cat calendar campaign

I helped create a printed calendar for the Your Cat brand, managing the photo competition and supporting the project from promotion through to print. I set up the competition on the website and promoted it across social media, email newsletters, magazine and website advertising. I then selected the winning photographs and contacted successful entrants. I also supported the calendar design and printing process, gaining experience in campaign management, audience engagement, content selection and project coordination.

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Cat neutering awareness article

I researched the topic, conducted interviews, wrote the article and sourced suitable images for this awareness piece highlighting the importance of neutering cats. The article was published in Your Cat Magazine and online, showcasing my experience in research, interviewing, feature writing and sourcing engaging visual content for a specific audience.

Lily awareness campaign

Adapting editorial content for digital

Email newsletters

Your Cat calendar campaign

Speciality Produce

For the past three years, I have worked with Speciality Produce, providing business administration and communication support.

My role has involved managing sales and orders, maintaining accurate data, producing reports and spreadsheets, liaising with members, and supporting the organisation’s digital communications.

This experience has strengthened my skills in administration, organisation, communication, data management, and business support.

Making important information clear

I created a graphic for social media and email to communicate Speciality Produce’s Head Office opening hours to customers throughout the Christmas holiday period. Alongside the important practical information, I included a festive message for the social media audience and incorporated relevant imagery from Speciality Produce growers to keep the content engaging and connected to the brand. This demonstrated my ability to communicate important information clearly while creating content that is professional, seasonal and visually engaging.

Speciality Produce website redesign

I reviewed the existing Speciality Produce website, identifying what was working well and making recommendations on what could be improved, updated or removed. I then planned, redesigned and built the new website myself using Wix, creating a clearer and more engaging online presence that better reflected the organisation and its services. This project demonstrates my experience in website management, content planning, research, design and delivering a digital project independently.

Speciality Produce Boardroom Posters

I designed and created three large posters for the Speciality Produce boardroom to help promote the business to visitors attending meetings. I selected relevant photographs of members farms in action, and created the accompanying content, highlighting what Speciality Produce is known for and the work it does. The posters combined written content, photography and design to create an engaging visual introduction to the organisation and its members.

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Creative content creation for social media

I created a social media graphic for Speciality Produce to celebrate National Farmers' Day and show appreciation for the farms and farmers the organisation works with. I developed the concept and created the graphic to communicate the message in a simple, engaging and visually appealing way, while keeping it aligned with the brand.

Making important information clear

Speciality Produce website redesign

Speciality Produce Boardroom Posters

Personal design projects

I also enjoy putting my creative side to work and designing my own cards. Here are a few examples of designs I’ve created that are particularly meaningful to me, showcasing my love of creativity, design, and attention to detail.

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The right content. The right message.

The Wright Words

What people I've worked with say...

Over the years, I’ve had the pleasure of working with some fantastic people across publishing, digital content and communications. Here’s what a few of them have to say about working with me.

"I worked with Laura Wright for around nine years, during which time she was an extremely valued member of our editorial team.

Laura was responsible for creating and managing website content, as well as looking after our social media channels, and she consistently produced work of a very high standard. She is an excellent writer and editor, with a strong understanding of digital content and what engages an online audience.

She was always reliable, punctual and hardworking, and could be trusted to get on with a job and deliver it properly. Just as importantly, Laura was a great person to have as part of the team: professional, dependable and easy to work with.

I would have no hesitation in recommending Laura to anyone looking for a skilled and experienced freelance writer, editor or digital content professional."

James Buzzel, Publisher

Check out my work

Hessian & Hemlock

The brief

The approach

What I created

For the concept campaign, I created:

​

Brand concept and visual identity, including primary and secondary logo designs

Homepage messaging and website copy

An autumn lifestyle reel, including concept development and video editing

A seven-slide educational social media carousel

Product launch content for the fictional Fireside & Fig home fragrance

A seasonal home and interiors blog article

An email newsletter combining editorial and product-led content

Developing the brand

The campaign

Your Cat

Speciality Produce

Personal design projects

The Wright Words